Tim Hortons is trying to repeat its Canadian success in the U.S. My partner and I were tasked to come up with some branding ideas for the launch of TH in Indiana and New York. We were going for a quirky, funny and slightly dorky attitude.
This concept work was done in less than a week for J. Walter Thompson New York in partnership with JWT Toronto and JWT Chicago. The client ultimately chose to change direction and move on with another team.
copywriter: Sam Bartos
art director: Stacy Yurishcheva