The 2017 One Show Young Ones Social Brief entry. 2017 Client Pitch Competition Winner.

The task was to use TOMS' One For One business model to find a new way to promote peace and equality.

We decided to solve the Gender Pay Gap problem, opening both a completely new, "middle finger to the problem", and an authoritative tone for TOMS and a new demographic - millennial women involved with the feminist movement.

Key elements of the campaign included prototyping a TOMS "The 79" line page, products in that line, and creating three video pieces (below).

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Copywriter: Caleb Couturie

Art Director: Stacy Yurishcheva