Task: give the Hidden Valley brand a distinct playful voice/brand identity. 

Vegetables are boring, but Hidden Valley Dressing makes vegetables less boring. To celebrate the fun that dressing adds, vegetables play "dress up" with Hidden Valley dressing. Besides regular print/online ads, campaign ideas include guerilla approaches like dress up rooms appearing ads giant ranch bottles in major cities and people distributing ranch to farmers market-goers from portable ranch disprensers.

Strategist: Ken Hirata Rivera

Copywriter: Caleb Couturie

Art Director: Stacy Yurishcheva